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Client Case Study: Sophisticated Art Deco - 2/225 Condamine Street, Balgowlah

Updated: May 10


Client Case Study: Sophisticated Art Deco -  2/225 Condamine Street, Balgowlah

2/225 Condamine Street, Balgowlah, epitomises sophisticated Art Deco elegance, blending modern luxury with classic charm. This client case study explores the successful sale of this renovated lower duplex, showcasing how strategic marketing, timeless design, and desirable features led to a swift pre-auction sale.


Engagement and Interest:

The property attracted strong interest from 96 prospective buyers, indicating broad appeal and effective marketing strategies.


Auction Success:

Sold within 11 days, the property surpassed expectations, reflecting its desirability and the competitive market. Selling before the auction was a strategic decision, highlighting buyer demand.


Key Factors Contributing to Success:

- Timeless Design: The Art Deco style, enhanced by modern renovations, appealed to buyers seeking classic charm and contemporary comfort.

- Desirable Features: High-quality finishes, spacious living areas, and modern amenities like home automation and ducted air conditioning added value and appeal.

- Strategic Marketing: Targeted campaigns effectively showcased unique features, generating strong buyer interest and engagement.

- Swift Sale: Selling before auction capitalised on high demand, exceeding expectations and delivering a premium outcome.


Campaign Statistics:

- Prospective Buyers: 96

- Days on Market: 11

- Sold Prior to Auction


The sale of 2/225 Condamine Street underscores the importance of strategic marketing, timeless design, and desirable features in achieving success. This case study highlights the effectiveness of understanding buyer preferences and leveraging key selling points to secure a timely and lucrative sale, showcasing the property's desirability in Balgowlah's competitive real estate market.

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